Birmingham Metropolitan (BMet) is a college based in Birmingham teaching 16 year olds and older a variety of courses. The creative sector feels that they are not properly represented in the college so have asked for their own logo under the name "Creative Arts" to make them stand out from the other courses available and increase student enrolments. I have connected the logo with BMet's mission statement which says "Inspiring futures, realising dreams" by using the “B” for BMet to inspire students that the college can help them “be” any creative they choose, while also using eye catching and playful colours.