top of page
Green Future Facebook social media post.jpg
Green Future Stationary Mock up.jpg
Client
Project Type -

Branding Identity

British Gas for Green Future - British energy company 

Skills Involved
  • Competitive Research

  • Persona Development

  • Idea Generation

  • Pre Production

  • Marketing Design

Project Description

British Gas is a trusted energy supplier of gas and electricity for over 200 years but now has new competition from renewable energy companies. British Gas have just stepped into this market but are looking like they're giving a half hearted attempt to it's consumers as of their confusing advertising. This can be seen through their website as their new sustainable tariff and information about it are hidden behind confusing links, I have changed this by putting this front and centre. I have also given the sub brand a visual identity through the use of a newly created brand guide while also using this for social media and branding collateral, all to encourage trust and to promote sales.

Personas
Matt
18 year old guy image.jpg

18 year old, living on his own

Jenny & Sarah
30 year old lezbian couple.png

30 Year old couple

Dan & Lizzy
40 year old couple with kids.jpg

Family - Parents 40 years old with two kids aged 10 

Barbara
70 year old widow.png

Widowed 70 year old woman

All Are Similar In

  • Worried about future price rise

  • Need more information to convince them Green Future is the right choice

  • Feels the branding is out dated

  • Attracted in by British Gases new cheaper tariffs

  • Feels branding is not speaking to them

  • Feels there’s a lack of information for its company in general and its Green Future

  • Feels the good customer service has been declining

Are different in

  • Jenny, Sarah and Barbara are loyal to the company where as Matt, Dan & Lizzy are not

  • Matt, Jenny, Sarah and Barbara trust the company as it's well established but Dan & Lizzy arn't as bothered 

Mind Mapping
Green Future Mind Map.jpg
Green Future Logo Sketch.jpg
Logo Feedback 1.jpg
Green Future Logo process Refined copy.jpg

Stationary

Green Future Stationary Sketch 2.jpg
Green Future Stationary Sketch 1.jpg
Green Future Stationary Mock up.jpg

Facebook Advertising

Green Future Instagram Sketch.jpg
Headline Ideas
  • 4.5 million homes are making a Green Future, are you?
  • Covid - 19 has taught us how important the outdoors is
  • We wish we could use your kids energy
  • Are you joining us for a swim this summer?
  • Our customers are for life, like our energy

Website

Laptop
Laptop Home.png
Laptop Sustainability.png
Laptop Help.png
Tablet
iPad 2 – Home.png
Ipad 2 – Sustainability.png
Ipad 2 – Help.png
Mobile
iPhone 7 – Home.png
iPhone 7 – Sustainable.png
iPhone 7 – Help.png
I am currently seeking an opportunity to add to the success and development of an agency. I am open to working remotely anywhere in the world or locally around the London area
 
  • Graphic Design
  • Branding
  • Advertising
  • Print
  • Motion Design
 
Please use my contact details to get in touch ​

Let's work together!

Email

Social Media

  • Instagram
bottom of page