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Green Future Style Guide Page 1
Green Future Style Guide Page 2
Green Future Style Guide Page 32
Green Future Style Guide Page 1
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Client
Project Type -
Branding Identity
British Gas for Green Future - British energy company
Skills Involved
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Competitive Research
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Persona Development
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Idea Generation
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Pre Production
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Marketing Design
Project Description
British Gas is a trusted energy supplier of gas and electricity for over 200 years but now has new competition from renewable energy companies. British Gas have just stepped into this market but are looking like they're giving a half hearted attempt to it's consumers as of their confusing advertising. This can be seen through their website as their new sustainable tariff and information about it are hidden behind confusing links, I have changed this by putting this front and centre. I have also given the sub brand a visual identity through the use of a newly created brand guide while also using this for social media and branding collateral, all to encourage trust and to promote sales.
Personas
Matt
18 year old, living on his own
Jenny & Sarah
30 Year old couple
Dan & Lizzy
Family - Parents 40 years old with two kids aged 10
Barbara
Widowed 70 year old woman
All Are Similar In
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Worried about future price rise
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Need more information to convince them Green Future is the right choice
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Feels the branding is out dated
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Attracted in by British Gases new cheaper tariffs
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Feels branding is not speaking to them
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Feels there’s a lack of information for its company in general and its Green Future
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Feels the good customer service has been declining
Are different in
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Jenny, Sarah and Barbara are loyal to the company where as Matt, Dan & Lizzy are not
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Matt, Jenny, Sarah and Barbara trust the company as it's well established but Dan & Lizzy arn't as bothered
Mind Mapping
Stationary
Facebook Advertising
Headline Ideas
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4.5 million homes are making a Green Future, are you?
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Covid - 19 has taught us how important the outdoors is
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We wish we could use your kids energy
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Are you joining us for a swim this summer?
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Our customers are for life, like our energy
Green Future Facebook post 1
Green Future Facebook post 2
Green Future Facebook post 3
Green Future Facebook post 1
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Website
Green Future Laptop Website Sketch
Green Future Website Tablet Sketch
Green Future Website Mobile Sketch
Green Future Laptop Website Sketch
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Laptop
Tablet
Mobile
I am currently seeking an opportunity to add to the success and development of an agency. I am open to working remotely anywhere in the world or locally around the London area
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Graphic Design
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Branding
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Advertising
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Print
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Motion Design
Please use my contact details to get in touch
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